All thanks to many meal delivery services and restaurants, we can enjoy delicious food right in the comfort of our homes.
But, when food comes in poor packaging design, it ruins the entire experience.
Let’s look closely at why right food packaging is necessary to improve food quality while helping a brand to stand out in a marketplace.
Importance of food packaging
Well, the wrong packaging not just makes your food less appetizing but degrades its food quality as well. This is because it won’t be able to protect food from outside contamination.
But the right food packaging ensures that your meal arrives just at the right temperature and is not contaminated on the way. It also forms a close association between a food brand and its audience.
Choose the right packaging material
You must know the importance of using the right material for food packaging design. Generally, food package containers are available in many materials, like plastics, cardboard, boxboard, corrugated boxes, paperboard cartons, Styrofoam, and paper.
Each material has its strength and weakness.
Styrofoam material is good at insulating cold and hot foods. So, they can easily maintain the right temperature of your meal. But it is a non-biodegradable material, which is bad for the environment.
Plastic material is sturdy and also prevents leakage if designed properly. However, this material is also non-biodegradable. Plus, some plastics also add toxicity to your food.
Cardboard material is biodegradable and very easy to print on. But it is not good for carrying wet food items or it can turn into mush. It also doesn’t have good insulation to maintain temperature.
There is an increasing demand for sustainable and biodegradable food packaging. After looking at all the factors, you must consider choosing a food package that’s right for your food quality and the environment as well.
You must think of what your food delivery requires and the distance where the food needs to travel. This helps you in calculating how long the food items will remain in the package. Depending on this, you need to consider the temperature requirements of the package to retain food quality.
You need to work closely with the package designer to develop a custom packaging that serves all those needs.
Keep food packaging compostable
Today, restaurateurs and food delivery services are required to use biodegradable food packaging materials. The packing materials must also be reusable, recyclable, and environmentally friendly at the same time.
That’s why some food delivery services or packaging manufacturers like Kore Kitchen use compostable containers with qualities mentioned above.
The compostable containers are created from sugarcane and corn, along with reusable bags, ice packs, and recyclable glass bottles.
Even products, such as “Nanowood” – a revolutionary, biodegradable Styrofoam alternative, tree-free recyclable containers, and disposable bamboo packaging are wonderful packaging substitutes to keep your food fresh and safe for a long time.
Brand food packaging for raising awareness
Once you’re sure of what packaging materials you want for your business, prioritize using environmentally-friendly compostable and reusable containers. After that, start to think about your packaging branding as well.
Your food packaging interacts with numerous people. So, it’s a big opportunity to brand your product well with the right design.
According to Stephen Conroy, London-based food photographer, Food packaging represents the brand personality and it’s one of the major identity tools of a business. It not only draws consumer attention to your product and services but also makes your brand stand out from the competitors.
Your custom packaging graphic design allows you to associate with every customer who buys your food. Food delivery is one convenient service that offers ease-of-use and a delicious gift to your customers. And, both these things are important to make your brand more likable among your target audience.
Besides, bringing happiness and joy of food arrival, seeing a specific brand also elicit hunger response.
Choose a packaging container that ensures your food brand is not just about delivering tasty meals but also thinks about the environment. Right food packaging choices will improve your customers’ meal experience and also double up as the visual ambassador for your business or brand.
Michael Parthenides is a health and quality Food writer who loves to write. Currently writing articles for Shawparth Food and Packaging Services. His aim is to aware people of maintaining a fit and healthy lifestyle. Writing articles, reading health and Food related blogs is his passion. His aim is to stay fit and motivate people about maintaining a healthy and fit lifestyle.